Appealing the Financial Aid Offer a/k/a More Coin Please

Shelly Humbach • April 13, 2017

‘Tis the time of year when many college bound students are weighing their options and trying to make the smartest (right) decision as to where to matriculate in the fall. Hopefully the choices are wonderful and while it’s great to have choices, sometimes they create another level of stress in this already stressful college application process.

Every year I have students who are clear on their first choice college, yet the financial aid offer is not enough for them to be able to attend. What, if anything can be done to garner more money? Families have the option to appeal for more financial aid; a process is in place and a financial aid officer has authority to make changes to their award.

Here are my five top tips on appealing and maximizing your chances of getting more aid:

1. Do The Math. Analyze and weigh the net costs of each school. How much grant and scholarship aid does the college need to offer to make it worthwhile? If the Cost of Attendance (COA) is $60,000.00 per year and the school offers $10,000.00 per year in grant and/or scholarship money, is that enough to make it work for your family? However, if you were awarded an additional $5,000.00, might that be doable?

2. Be Knowledgeable. Research the school’s financial aid policies and know the stats on what percentage of need the school typically meets and its students’ average grades and test scores on Collegedata.com . Call the appropriate financial aid representative then follow up with a letter, reiterating your circumstances and request. CC your contact within the admissions office. Make your case and fortify it with facts and a compelling story. Show the college that you are striving toward a partnership with a win-win end result.

3. Be Prepared. There are two basic reasons colleges might agree to raise their aid awards: because you have less money for college than it appears from your Free Application for Federal Student Aid (FASFA) due to a change in financial circumstances, or because a competing college has made a more attractive offer. You can try either or both arguments with any college, but make sure you have the documentation* to support your position.

4. Timing is Everything. File your appeal prior to depositing and before May 1, National Commit Day http://www.fastweb.com/college-search/articles/gear-up-for-national-decision-day and ask for an appointment with a financial aid officer so you can discuss the appeal in person or by phone. A single follow-up meeting reinforces your commitment to the school in a legit fashion, sans the annoyance factor.

5. Know The Lingo and Ask The Right Questions. Ask for a “professional judgment” review (that’s the term in the federal law for such appeals). Besides explaining and documenting the reasons to support the appeal, be bold in communicating to the college that it is the student’s first-choice school.

6. Ask about “second chance” aid. Is there is anything the student can do in the next few weeks or months to qualify for merit awards? Would good grades in the final high school semester qualify the student for a grant? Or, if more freshman-year aid is out of the question, are there any scholarships the student can shoot for in sophomore year?

As my mother always said, “Ask. What’s the worst that can happen? They say no.” But if you don’t ask, you may be squandering thousands. Ouch.

*College officials frequently approve more aid to students who provide bills or other backup to show their FAFSA overestimates their ability to pay. For example, the family may face unusually high medical costs or a parent may have recently lost a job.


By Shelly Humbach September 11, 2025
In June, I hosted my annual Senior Essay Writing Workshop. This was the first in-person workshop since 2019. I bet you can guess why. I was elated to meet my students face-to-face after months, even years, of connecting through the screen. Imagine my surprise at their height, super-smiles, and warm laughter. Dang, it was wonderful. So, essentially, all my in-state seniors gather at my house for a three-hour intensive workshop on crafting a killer college essay. As I was preparing for the event, it occurred to me that I might be in competition with their PHONE. Classic directness (this is probably a character flaw) led me to inform my students and their parents, in advance, that this would be a no-phone gathering. My messaging went something like this, Important: Phones are placed in a basket at the door and retrieved at noon. No exceptions. Parents: If you need to reach your student during the workshop, text me directly at **********. Now, I am fully on board with the phone-free movement. I support it, advocate for it, and live it (I brilliantly quit all personal media last November). And I thought: my event, my rules. I was a little concerned about how this announcement would land. Turns out my concern was mainly about the parents. The kids? Not so much. In fact, research indicates that students crave phone-free learning environments. Suffice to say, the workshop was a smashing success. Not a single student pushed back against the policy. One poor soul forgot to retrieve her phone and left it sitting all alone in the basket. Not to worry, though. She didn’t get far before turning back to grab it. Here’s the truth: We don’t have to bow down to every technological whim or societal pressure. As adults, we know the phone is a problem, and it’s our job to foster healthy, happy individuals. So let's keep this momentum going. As Maya Angelou wisely said, “When you know better, do better.”
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I work with incredible colleagues; collaborative, smart and supportive. They make me better and I am deeply grateful. Every year, Jennie Kent and Jeff Levy of Big J Educational Consulting share invaluable information regarding college admissions. Their research is impeccable and accurate and provides crucial data to help students and families make informed college decisions. Read on, share broadly and give a shout out to these generous professionals! Early Decision and Regular Decision Acceptance Rates Class of 2028 Domestic Undergraduate Need-Based and Merit Aid Class of 2028 In-State and Out-of-State Acceptance Rates Class of 2028 Financial Aid for International Noncitizens Class of 2028 International Noncitizens Acceptance Rate and Yield Class of 2028 Percentage of Students Submitting SAT and ACT Scores Class of 2028 Athletic Divisions and Conferences (partial list) Class of 2028 - NEW! These charts are visual, interactive, and easy to use. They make it possible to instantly sort using any column's metrics and to easily compare subsets of colleges. They are free and can be accessed at www.bigjeducationalconsulting.com/resources . From Jennie and Jeff: We hope you find these resources helpful in your work guiding students. Please feel free to share them broadly as long as they remain in their original unedited form. Permission is not granted to those charging a fee for their distribution. If you find an error after cross-referencing with an institution's Common Data Set, please contact us at info@bigjconsult.com . Thank you!
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