Thinking of hiring an Independent Education Consultant?

Shelly Humbach • March 1, 2017

Who? When? How?

Good gosh, one more thing to throw money at for your kid. Is there no end to the bleeding? Coaches. Tutors. Test prep. Physical therapy. Counseling. College Coach. What???

As the mother of three daughters, I understand the financial pain associated with raising children and yes, it’s true, the older they get, the more expensive their “toys” get. But just as true is the fact that we live in an insanely competitive culture that threatens to drive us all into the ground, not just emotionally, but financially. Where do we draw the line?

This is a tough question and the answers are deeply personal. The struggle is real. After raising three kids, I pretty much only know one thing for sure. Every family needs to do what works for them and be steadfast in their dismissal of all the outside “chatter”.

This rule of thumb applies to nearly everything. As parents, we simply cannot succumb to the perception of perfection and the unattainable ideal as seen in our daily Facebook feed. Parents must be damn sure they’re not living vicariously or otherwise through their children because the results are almost always disastrous.

When deciding whether to hire an IEC, families need to get real with what is important to them . They also need to embrace the whole “we don’t know what we don’t know” philosophy. Higher education is a privilege and an enormous investment. Seek a competent and compassionate expert to guide you through the process and the rest will work itself out. I promise.

Here are my top Do’s and Don’ts on working with an IEC.

Who.

1.  Interview one or more professionals. The IEC and the student need to fit. They’ll be spending quite a bit of time together and if personalities clash, the process and outcome will suffer.

2. Make sure the IEC is competent and qualified . Having helped their own child through the college process does not make one an expert in college admissions. The college process is very much a “moving target” and an IEC who is an expert in their field gets this. It’s not enough to know the basics.

3. Working with an IEC that is a member of one or more professional organizations is crucial. We are governed by the National Association of College Admissions Counselors (NACAC) Statement of Principles of Good Practice and as a NACAC member are bound by these stringent ethical codes. Other professional organizations include: Higher Education Consultants Association (HECA), and Independent Education Consultants Association (IECA).

4. A Board Certified Educational Planner (CEP) is the highest standard for an IEC and signifies their level of education and experience.

When.

1. The vast majority of my clients come in to my practice as sophomores and even freshmen . For years, I fought taking in students at this early stage but have found that the parents really appreciate having me “in house” for what is coming. Thus, at this stage, much of the guidance is for the parents with the shift to the student, taking place a bit later.

2.  Time is a luxury and that holds true for college planning. The more time we have to discover the student's needs, wants, special talents, and financial requirements – the better. That said it is best to have your IEC in place by the summer prior to junior year.

How.

1. Consider your family’s priorities, especially siblings. Have frank and frequent discussions about college expectations, especially the financial realities.

2.  Vet the IEC and interview them, with your student.

3. Be open and honest with what your family needs and wants. What does a successful outcome look like to you?

4. Make a list of questions and be prepared to discuss your concerns, fears and expectations.

5. What is the basic timeline for the entire process? Does the IEC advise on financial aid, FAFSA and scholarship searches?

6. Make sure your IEC has a detailed contract outlining the responsibilities and expectations of each party.

7. Does your IEC have a solid grip on the ROI ?

The cost of a 4-year degree, in the United States is significant. In fact, it is likely the second largest investment a family will make, second only to their mortgage. When thought of in these terms, it becomes incredibly important that the family make informed and educated decisions. This is where the value of the IEC simply cannot be overstated.

Working with an IEC often leads to tremendous savings in the college investment. Not to mention the beautiful restoration of peace to your home and if that’s not valuable, I don’t know what is.

By Shelly Humbach September 11, 2025
In June, I hosted my annual Senior Essay Writing Workshop. This was the first in-person workshop since 2019. I bet you can guess why. I was elated to meet my students face-to-face after months, even years, of connecting through the screen. Imagine my surprise at their height, super-smiles, and warm laughter. Dang, it was wonderful. So, essentially, all my in-state seniors gather at my house for a three-hour intensive workshop on crafting a killer college essay. As I was preparing for the event, it occurred to me that I might be in competition with their PHONE. Classic directness (this is probably a character flaw) led me to inform my students and their parents, in advance, that this would be a no-phone gathering. My messaging went something like this, Important: Phones are placed in a basket at the door and retrieved at noon. No exceptions. Parents: If you need to reach your student during the workshop, text me directly at **********. Now, I am fully on board with the phone-free movement. I support it, advocate for it, and live it (I brilliantly quit all personal media last November). And I thought: my event, my rules. I was a little concerned about how this announcement would land. Turns out my concern was mainly about the parents. The kids? Not so much. In fact, research indicates that students crave phone-free learning environments. Suffice to say, the workshop was a smashing success. Not a single student pushed back against the policy. One poor soul forgot to retrieve her phone and left it sitting all alone in the basket. Not to worry, though. She didn’t get far before turning back to grab it. Here’s the truth: We don’t have to bow down to every technological whim or societal pressure. As adults, we know the phone is a problem, and it’s our job to foster healthy, happy individuals. So let's keep this momentum going. As Maya Angelou wisely said, “When you know better, do better.”
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I work with incredible colleagues; collaborative, smart and supportive. They make me better and I am deeply grateful. Every year, Jennie Kent and Jeff Levy of Big J Educational Consulting share invaluable information regarding college admissions. Their research is impeccable and accurate and provides crucial data to help students and families make informed college decisions. Read on, share broadly and give a shout out to these generous professionals! Early Decision and Regular Decision Acceptance Rates Class of 2028 Domestic Undergraduate Need-Based and Merit Aid Class of 2028 In-State and Out-of-State Acceptance Rates Class of 2028 Financial Aid for International Noncitizens Class of 2028 International Noncitizens Acceptance Rate and Yield Class of 2028 Percentage of Students Submitting SAT and ACT Scores Class of 2028 Athletic Divisions and Conferences (partial list) Class of 2028 - NEW! These charts are visual, interactive, and easy to use. They make it possible to instantly sort using any column's metrics and to easily compare subsets of colleges. They are free and can be accessed at www.bigjeducationalconsulting.com/resources . From Jennie and Jeff: We hope you find these resources helpful in your work guiding students. Please feel free to share them broadly as long as they remain in their original unedited form. Permission is not granted to those charging a fee for their distribution. If you find an error after cross-referencing with an institution's Common Data Set, please contact us at info@bigjconsult.com . Thank you!
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