The Value of the College Visit — and How To Do It Right

Juniors (and parents), take a breath. The college search can feel like trying to pick a favorite show on Netflix with 4,000 options and no remote. It’s overwhelming, and without a plan, nothing happens except mild panic and procrastination.
Here’s how to cut through the noise:
1. Start close to home.
Visit a small, medium, and large college in your state — even if none of them are on your actual list. You’re gathering data, not declaring allegiance. Pay attention to the basics: campus vibe, feeling of safety, surrounding town. Not every school sits in a picture-perfect bubble. (Looking at you, USC area.) Understanding what size and setting feel right is the foundation for building a meaningful college list.
2. Turn travel into opportunity.
Heading out of town for Spring Break or a long weekend? Add a campus or two to the itinerary. You may think you’d never go to college in that region, but campus visits have a way of changing minds, or reinforcing them. Also, test the travel logistics. If getting from home to campus feels like planning a Mars mission, that’s worth knowing.
3. Make each visit count.
Sign up for the official tour. But if you can skip the info session, do it. They’re often more marketing than substance, and the biggest takeaway is usually a free pen. Instead, ask Admissions if you can sit in on a class, tour the department you’re actually interested in, or talk with a professor. That’s where you get the real story.
A bachelor’s degree is a major investment both financially and personally. Treat the process for what it is: a thoughtful evaluation of your options. The campus visit remains one of the most valuable tools you have. Use it intentionally, and you’ll make smarter choices with far less stress and a fantastic outcome.










