Who's watching your social media posts?
Alan Katzman, founder and CEO of Social Assurity , guides on students creating a winning social media presence. He is a pioneer in developing and advancing techniques to teach students how to use social media to build a compelling and reflective digital presence as a game-changing tool for creating academic and career success at all educational levels. We're giving you his top four reasons why you should be aware of how social media can impact your college planning.
Reason #1: Admission Officers Are Looking at Your Social Media
Thanks
to Kaplan Test Prep and its annual survey of college admissions officers, we
know that at least 35% of admission officers in the United States looked at
applicant social media during the 2016 admissions process. We also know that
admissions officers are more likely to look when considering scholarships and
when invited to do so by applicants.
Reason #2:
Since They’re Looking, Why Not Give Them
Something to See?
College
admissions officers have neither the time nor the interest to search social
media simply to find reasons to reject qualified applicants. If and when
colleges look, logic dictates they are looking to learn more about the
applicant, opening the door of opportunity for the prepared applicant to make a
strong impression and set themselves apart from other qualified applicants.
Reason #3: The Best Offense is a Good Defense
Almost
all colleges now have a prominent social media presence and encourage
applicants to interact with them on Facebook, Twitter, Instagram, LinkedIn, and
YouTube. By optimizing social media to
showcase their activities, interests, accomplishments, and service, applicants
can freely and safely interact with colleges and may very well impress the
right people as a result.
Reason #4: Managing Social Media is an Essential Life Skill
Social
media is here to stay and will continue to influence character and credibility
assessments made by colleges, scholarship committees, and employers. Today, a
thoughtful, transparent, and reflective digital presence across social media
networks can help students achieve their academic and professional goals and
aspirations.
Take action
Review
your social media accounts. What would
you like colleges or others to see about you? Want to do more? Social Assurity
offers online classes to get your social media
presence right.


