Direct Marketing From Colleges
They like me! These colleges really like me! Not so fast. Have you recently taken a standardized test (ACT and/or SAT)? Notice the massive increase in marketing (snail mail and email)? There is a correlation. Flattering as it may seem, don’t let all this college ‘interest’ in you go to your head. While some of these schools may have you on their radar, the more likely scenario is that these colleges ‘acquired’ your contact information from a testing agency. The good news is you may be receiving mail from a school you’ve never heard of. Look into it. As you move into your junior year, you may very well want to research some of these schools and to have direct contact information is a bonus. In the meantime, do yourself a favor. Open a file on your computer; title it ‘Direct Marketing from Colleges 2014”, drag and drop.


